M&G Stationery, as one of the world's giant stationery manufacturers, is characterized by its role as a comprehensive stationery supplier with an integration of creative value and service advantage, showing its vision as building a “world-class stationery brand”. Therefore, MAG determined “glorious thriving along with daylight” as its design concept. The concept, being full of youthful spirit and embracing the positive visions, implies that the corporation is the industry leader as the “glorious sunlight in the morning”, exhibiting the vigorous power of Shanghai M&G Stationery headquarter that embraces the positive visions.