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M&G Stationery

M&G Stationery, as one of the world's giant stationery manufacturers, is characterized by its role as a comprehensive stationery supplier with an integration of creative value and service advantage, showing its vision as building a “world-class stationery brand”. Therefore, MAG determined “glorious thriving along with daylight” as its design concept. The concept, being full of youthful spirit and embracing the positive visions, implies that the corporation is the industry leader as the “glorious sunlight in the morning”, exhibiting the vigorous power of Shanghai M&G Stationery headquarter that embraces the positive visions. 

项目位于上海的新地标——拉斐尔云廊。拉斐尔云廊由国际著名建筑师拉斐尔·维诺里操刀设计,是“世界最长”的城市产业长廊,不仅成为城市形象的新亮点,也将成为高端产业聚集的新高地。作为全球最大的文具制造商之一,晨光文具是一家整合创意价值与服务优势的综合文具供应商,展现着“世界级文具品牌”的愿景。因此,MAG以“与光同晨”为设计概念,朝气蓬勃,向阳而生,寓意着企业是“晨光”一样的行业引领者,展现了上海晨光文具企业总部向阳而生的蓬勃力量。

Project Area丨21000sqm

Project Location丨Shanghai, China

Project Type丨Office Interior Design, Art Direction, Decroation Setting

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